Dove Men + Care

Dove Men+Care has championed the idea that care is a sign of strength. To amplify this message, we created the Care Conversations – a series of impactful episodes that bring together our community of Champions of Care.

Our role was to bring this powerful initiative to life by crafting a campaign that connected deeply with you, sparking meaningful conversations, and reinforcing our mission to support men in their journey of care and confidence.

The Challenge

The key challenge was to shift perceptions of masculinity in today’s society and break through the stigma surrounding men’s mental health. Many men struggle with traditional expectations of masculinity, which leaves little room for vulnerability, care, and self-expression.

Dove Men+Care needed a way to challenge these stereotypes while fostering authentic connections with their audience and encouraging a holistic approach to self-care. Through our strategic and creative solutions, we were able to creatively execute the awareness for this campaign and encouraged the audience to sign-up and be part of the Care Conversations.

The Solution

We crafted a three-episode production with Joziwood and developed a digital strategy centered around the Care Conversations series, hosted on YouTube and Spotify. To further amplify the campaign, we used social media platforms to extend the series’ reach and awareness, encouraging you to sign up and to have your say in Dove Men+Care’s Care Conversations. Our tailored messaging challenged societal norms while encouraging men to embrace care as a core part of their identity.

Additional elements could include TV promotions, influencers or hosts, and a dedicated campaign page