Infographic: Brands as Publishers | OLIVER

“Content marketing is all the marketing that’s left,” claims marketing influencer Seth Godin. Yet too many brands that have embraced content marketing aren’t taking it to the next level.  The game changing brands are the ones that act as publishers.

Take Jamie Oliver’s Food Tube which grew from 200,000 subscribers to 1.7 million over two years.  It became a strong community for food lovers and a loyalty building content hub for the brand.

This infographic shows the stats behind the ‘brands as publishers’ trend and why brands should seek to become publishers. Learn more – Download our report ‘Brands as Publishers’.

How Can We Help You

OLIVER provides clients with dedicated agencies. We do this because we believe the traditional agency model is not fit for the speed of modern marketing. Businesses want, and rightly demand, the same quality of strategic and creative thinking the traditional agency provides, but at a speed that befits how they now work.

The traditional agency outside-in model means that huge quantities of time are wasted in the back and forth and linear processes between agencies and clients. OLIVER agencies come to the client, live inside their office and solve their problems collaboratively.

OLIVER agencies are strategic and creative, whilst being agile and adaptive. They cover the full range of integrated marketing, but at the speed that businesses now demand. We allow our clients to work in real time. Creating better work, at pace.

If you’d like to work with an agency that wants to think like you think, get in touch.

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