Is the Car Still Cool? – Inte...
If you’re a marketer in the automotive space, you might view the CoolBrands survey with a slight degree of concern. For the uninitiated: CoolBrands is …
Is the Car Still Cool? – Interview with Stephen Cheliotis
Top Takeaways from ProcureCon Marke...
As Business Development Manager for OLIVER, I’m often asked by prospective clients to explain what makes us different. I almost never open with, “well, your …
Why Marketing & Procurement Are...
For a long time, Marketing and Procurement didn’t get along. This was all down to an ever-present tension between the scale of marketers’ ambitions, and …
The Slow Lane: Modern Marketing Cha...
Recent OLIVER research threw up some thought-provoking results for marketers in the automotive space. 1,000 customers were asked which sector’s brands they felt most detached …
The Comedic Contagion: Should Conte...
As content continues to dominate digital strategy for many, the marketing lexicon has gained yet another cliche. ‘Content Shock’ refers to the overwhelming volume of …
Experience Planning: Six Questions ...
You might have heard of Experience Planning, but what actually is it? Our Talent Acquisition Executive Giorgia Rossini spoke to Mark Bell, Chief Experience Officer …
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